Let’s Get Environmenstrual

Let’s Get Environmenstrual

Here’s the headline: our periods are wreaking havoc on the environment. Say what? Yes, around two billion period products find their way into our oceans, rivers and beaches EVERY SINGLE YEAR. To say it’s a major problem is a huge understatement.

At betty, we’re determined to be part of a positive change and launch period products that won’t damage the environment, its furry inhabitants or our health. That’s why we’re doing our bit for the Environmenstrual movement in the form of bettypads. That’s code for: buh-bye to chemical nasties, hello to fully biodegradable pads that look after you – and the planet.

Here’s the lowdown:

First things first – what is Environmenstrual?

The Environmenstrual campaign was launched by the Women's Environmental Network to raise awareness of the problems our period products are causing for the planet. Traditional pads are part of the big problem. An estimated 1.8 million women in the UK use 25 or more menstrual towels a month, which can add up to more than 11,000 disposable menstrual products in their lifetime. In the UK alone that's about 200,000 tonnes of waste per year, which is the same weight as 16,000 double decker buses!

As well as raising awareness of plastics in our disposable period products and how to dispose of them safely, they want to make biodegradable and reusable products that are safe, affordable and available to all. Or, in our language, #periodswithoutplastic.

bettypads to the rescue
bettypads are an environmentally-friendly alternative to traditional pads or other reusables like the menstrual cup. Made with an organic cotton core and layered with a silky-soft bamboo top sheet, they’re super-absorbent and comfortable, too. What’s more, they’re fully biodegradable, which means they’ll decompose naturally in six months and won’t cause harm to the environment. Hell to the yes. Last but not least, bettypads have been made to fit growing bodies for superior comfort and protection. They come in sizes 1-4 so you can easily find your perfect fit. You’re welcome.

We’re signing off with this important message: we can’t do much about our monthly visitor, but we can all do our bit for the environment. Get involved, wontcha?

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